Advertisement Economic Oriented Appraisal: The economic viability depends upon its profitability. A project without adequate profits or which is likely to incur losses, cannot be commercially viable. Economic viability can be carried out through projections of profitability for a period ranging from 3 to 10 years .The...
Techno-Economic Analysis- It is primarily concerned with the identification of the project demand potential & the selection of the optimal technology suitable for achieving the project objectives. This analysis produces necessary information on which the project design can be based. It also indicates whether the economy...
International marketing is affected by a no. of economic, variables that include:- Level, rate & direction of economic growth of a country. GDP, std. of living, consumption pattern, purchasing power and disposable income, balance of payment, dependability on import etc. The differences in the levels of development...
Economic model (Marshallian model) : According to economic theory, the buyers are assumed to be rational in their decision making. They follow the law of marginal utility. Consumers evaluate the alternatives available & they choose the alternative which would provide them with highest utility & lowest cost. Consumer...
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