What Are The Demerits / Disadvantages of Franchising?

What Are The Demerits / Disadvantages of Franchising?

Advertisement       Demerits / Disadvantages :   Break even point achievement –                              Net receipts from franchises could not be immediately received within a year or two so as in self entrepreneur subject. Only a few new franchises breakeven immediately made which had taken upto six months...

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Explain The Advantages & Disadvantages of Internet Advertising

Explain The Advantages & Disadvantages of Internet Advertising

INTERNET           It is very commonly said that the new era is the internet era. Everywhere, everyone seems to be availing of the facilities on line i.e. Internet.  Advertisers make the best use of this concentration & make their message available on this screen in different form to catch...

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What Are The Disadvantages Of Advertising Through Direct Response?

What Are The Disadvantages Of Advertising Through Direct Response?

Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly in recent years. Same list of prospects:- Many times, the list of the prospect may not be updated, the cost of trying to reach...

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What Are The Advantages & Disadvantages Of Film Advertising?

What Are The Advantages & Disadvantages Of Film Advertising?

FILM/CINEMA ADVERTISING  It is a medium of advertising in which short films or slides on a product are prepared & screened at cinema it all & other places of entertainment such as parks, gardens etc.   Advantages of film advertising: It facilities direct & personal appeal. It is economical....

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What Are The Advantages & Disadvantages Of Magazine Advertising?

What Are The Advantages & Disadvantages Of Magazine Advertising?

MAGAZINE ADVERTISING Magazines can be grouped as weekly, monthly, bi-monthly, etc. they include general interest magazines, trade publications & special interest magazines. Business India, India Today, sports star, femina, star dust etc. are some popular magazines. Advantages of advertisement in magazine: Easily availability:- It can be easily available. This...

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What Are The Disadvantages Of Advertising On Newspapers?

What Are The Disadvantages Of Advertising On Newspapers?

  Disadvantages of advertisement in newspapers:- Less attention & reading:- Most of the leading newspapers have 60% advertising content. According to the research studies the average reading time is of less than 30minutes per newspaper. This means that very few advertisement are read by average reader. One-day life:- Newspapers...

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What Are The Disadvantages of Advertising on Television?

What Are The Disadvantages of Advertising on Television?

  Disadvantages of advertising on television: Perishable: The message advertised on TV is perishable & easily forgotten, if the repetitions are not there, which is often very expensive. Cluster: Most advertisement are shown in a cluster, usually prior to, during breaks and at the end of programme. The risk...

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