What is The Meaning of Investment Decision Making?

What is The Meaning of Investment Decision Making?

  An investor is surrounded by many factors in his consideration of making investments. He is interested in minimizing risk and maximizing returns. He is also interested in liquidity safety and security of his investments. Thus, while buying a security, the investor has the primary purpose of the gain....

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What is Purchase Decision of Buying Process?

What is Purchase Decision of Buying Process?

  Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a housewife, after arousal of her interest in washing machines,  she will compare the stock of information she has accumulated about the different washing machines...

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What is Information Search Stage in Buyer Decision Process?

What is Information Search Stage in Buyer Decision Process?

  Information search:                    After need arousal, the consumer tries to solve it & gathers the sources and information about product.                   If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes...

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What is Need Recognition Stage in Buying Decision Process?

What is Need Recognition Stage in Buying Decision Process?

  Need recognition:                    A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation, hunger, sleep etc. A need can be aroused by an external stimulus such as the sight of new product in a shop while purchasing...

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What are the stages of Buying decision process?

What are the stages of Buying decision process?

  Buying decision process:- It can be define as “The series of logical stages a prospective purchase goes through when faced with a buying problem”. Generally, the purchaser passes through five distinct stages in taking decision for purchasing a particular commodity. These stages are: Need arousal / recognition Information...

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What are the decision making models of consumer behavior?

What are the decision making models of consumer behavior?

  Decision-Making Models: Models which help in understanding the consumer behaviour are: Economic model Psychological model Pavlovian model Sociological model Howard-sheth model Engel-Black well-kollat model Model of family Decision making Nicosia model Schiffman and kanuk’s model of consumer decision making.  

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