Brand Management Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Brand Management Advertisement Unit 1 What are the features of a good brand What makes a good brand What are the importance of branding Product vs brand Explain the brand management process Explain customer based brand equity model What are the sources of brand equity What are the steps...

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Brand Management – Revised TYBMS Syllabus 2016

Brand Management – Revised TYBMS Syllabus 2016 Modules at a Glance SN Modules No. of Lectures  1  Introduction to Brand Management  15  2  Planning and Implementing Brand Marketing Programs  15  3  Measuring and Interpreting Brand Performance  15  4  Growing and Sustaining Brand Equity  15 Total  60 Brand Management – Syllabus...

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