What Are The Advantages Of Advertising On Newspapers?
NEWSPAPER ADVERTISING Newspapers have become the breakfast table partner in most of the literate households. For the majority of the education population, the...
NEWSPAPER ADVERTISING Newspapers have become the breakfast table partner in most of the literate households. For the majority of the education population, the...
RADIO ADVERTISING: Radio is a personal medium, which has lost some of its importance after commercial advertisements, was allowed on TV. However, radio...
Disadvantages of advertising on television: Perishable: The message advertised on TV is perishable & easily forgotten, if the repetitions are not there, which is...
TELEVISION ADVERTISING: TV reaches every demographic category & achieves a creative impact with the use of colour, audio & motion. Since its invention,...
Types of advertising media: 1 Broadcast media Television Radio Doordarshan Star TV network Sony entertainment television Zee TV...
The quantitative method:- Modern advertising manufacturers use quantitative methods such as regression analysis. Regression analysis is based upon cross-sectional data & time series data....
The break even method of preparing advertising budget:- This method attempts to quantity the advertising spending level that will offer an organizing the...
All you can afford method:- Under this method the advertising budget is decided on the basis of whatever money is left after all other...
Task approach method of preparing advertising budget:- Under this method a company lunching a new product will decide on to spend more money as...
Percentage of sales method:- In this method advertising budget is linked with the total sales of the previous year. Unit of sales method:- In...