Financial Communication Advertisement Introduction:- Communicating with the financial public is known as financial public relations. The financial public/audience are that public who are:- the registered shareholders The investing community including potential shareholders The direct financial community consisting of banks and financial institutions The employees and audiences who are connected...
Hello students, Today we are going to understand brand architecture and its types from a portfolio rules viewpoint in our Advertising 101 Video Series by Gayatri Thampi for Management Paradise.
Does it take a lot of time to choose an appropriate topic for black book project? Are you unable to find an interesting and clear research topic in advertising subject? Well we understand that there are various factors required for the selection of final black book project but we...
Corporate Advertising Objectives: Create a good citizen image through consistent & dedicated effort. Convey the organization’s commitment to the concerned public. Boost both employee management relations & employee morale. Raise money from the public. On the marketing front it is easier & cheaper to sell product or services...
Corporate Advertising: It promotes the corporate image or view point. There is no attempt to sell particular product. For the reasons, the ad may originate in the public relations department rather than the advertising department corporate advertising sometimes tell the public about the company’s position on some issue....
Post-testing Methods : These tests are conducted after running the ad campaign. The basic purpose of post-testing is to provide an insight into the performance of ad campaigns & draw some conclusions from it about the future conducting of advertisements. The various post-testing methods are: Inquiry & coupon...
Measuring the effectiveness of advertising campaign Advertising Campaign: It has been defined as series of advertisement having the same theme & published within specific-period. Meaning of testing Advertising Effectiveness: Testing advertising effectiveness means measuring or evaluation the success with which the advertising campaign has been carried out....
SUPPORT MEDIA Yellow pages advertising: It is often referred to as directional medium because the ads do not create awareness or demand for products & services; rather, once consumers have decided to buy the yellow pages they point them in the direction where their purchase can be made. In...
SPECIALIST MEDIA: Media times, for the sake of more visibility, marketers attempts to use things like: T-shirt Caps Buttons Bags Bands Stickers To put their message on & distributes it among the general group of people. For example, Fanta, from the house of coca-cola company, distributed bands & buttons...
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses, newspapers etc. for commercial purposes & the municipal authorities for civic purposes. Outdoor media includes: Posters Banners Hoardings Wall paintings Neon signs & displays...
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