Advertisement Marketing means the act of promoting and selling of products or services. Marketing starts with identifying the product, determining its price, selecting a distribution channel to reach the customer and development of promotional strategy. The advantages of marketing are as follows: 1) Gets recognition and attention of the...
Meaning : Franchising is the method whereby the firms transfer the rights & products to another party, who in turn takes the responsibility for the sale of the product in the local market. The firm transferring the right is known as franchisor. The firm to whom the...
Performance-related pay is the money paid to someone relating to how well he or she works at the workplace. Advantages of performance related pay 1. It motivates the employees 2. Performance based methods can provide a level of standardization in employee evaluations. 3. Performance based models...
Advantages of Joint Ventures:- Safest & easiest method of international trade. Investment risks are divided. Returns in profit form are higher than licensing. From commercial point of view it gives control over manufacturing and marketing operation. Access to new markets can be obtained through well-set local distribution system....
INTERNET It is very commonly said that the new era is the internet era. Everywhere, everyone seems to be availing of the facilities on line i.e. Internet. Advertisers make the best use of this concentration & make their message available on this screen in different form to catch...
VEHICULAR MEDIA / TRANSPORT MEDIA: One of the most mobile mean of communication to the target audience by advertisers is the vehicular or the transit media. This refers to the painting or stickers posted on the vehicles with keep moving in the city or in an area of...
Advantages of advertisement on outdoor media: Outdoor media with the message put at the right places, can reach most of the production in a market with high frequency at very low cost per exposure. It is the one of the best mediums to be used for the announcement...
Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience. Instant feedback: Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc. Easy evaluation:...
FILM/CINEMA ADVERTISING It is a medium of advertising in which short films or slides on a product are prepared & screened at cinema it all & other places of entertainment such as parks, gardens etc. Advantages of film advertising: It facilities direct & personal appeal. It is economical....
MAGAZINE ADVERTISING Magazines can be grouped as weekly, monthly, bi-monthly, etc. they include general interest magazines, trade publications & special interest magazines. Business India, India Today, sports star, femina, star dust etc. are some popular magazines. Advantages of advertisement in magazine: Easily availability:- It can be easily available. This...
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