SYBMS Sem 3 Reference Books

1) Management Accounting –

– Cost Management – By Saxena & Vashist
– Cost and Management Accounting – By Ravi N Kishore
– Essentials of Management Accounting – By P. N Reddy
-Advanced Management Accounting – By Robert S Kailar
-Management Accounting – Khan & Sani

2) Managerial Economics – II

– Macroeconomics for business and management – By H L Ahuja
– Macroeconomics – By Richard T Froyen
– Macroeconomics – By Mankiw N G
– The Indian Economy – By Ray S K
– Indian Economy and the WTO – By Vibha Mathur

3) Marketing Management –

– Marketing Management – By Philip Kotler
– Marketing Planning and strategy – By Thomson
– Marketing Management – By S H H Kazmi
– Marketing Management – By Rajan Saxena
– Fundamentals of Marketing – By William Stanton

4) Business Aspects in Banking and Insurance-

– Modern Commercial Banking – By H R Machiraju
– LIC of India – By M N Mishra
– Indian Financial System – By M Y Khan
– Financial Institutions and Market – By L M Bhole
-Retail Banking – By Raghu Palat

5) Production management and material management-

– Principles of operation management – By Jay Heizer
– Production Management – By L Prasad
– Integrated Material Management, A functional approach- By A K Datta
– Material Management – By P C Sharma
– Purchasing and Inventory Control – By K S Menon

6) Strategic Management –

-Strategic Management – By Andrews
– Strategic Management – By Philip Sadler
– Strategic Management Concepts and Cases – By Fred R. David
– Business Policy and Strategic Management : Concepts and Application – By Gupta Vipin
– Global Strategic Management – By Mellahi Kamle Frynas

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