Chapter 1st Introduction to Services Marketing

Advertisement

Q1) Explain the growing importance of service

Q2) Explain the factors possessing threat to Service Management

Q3) Write short note on four key characteristics of services

 

Chapter 2nd Services Marketing Environment

Q1) Explain the different factors affecting the micro environment

Q2) Explain the goods – services continuum

Q3) Explain the different areas of Business Environment

Q4) What is Service Environment? State its need for marketing.

 

Chapter 3rd Consumer Behavior

Q1) What are the different buying roles ?

Q2) Explain the Factors influencing buyer’s behavior

Q3) Explain the buying decision process

Q4) How would you manage customer’s expectations ?

 

Chapter 4th Service Marketing Mix

Q1) Describe the service offering

Q2) What are the different methods of pricing in service?

Q3) List 7 Ps of marketing with special reference to services

 

Chapter 5th Marketing Segmentation and Service Positioning

Q1) What is the basis for market segmentation ?

Q2) State and explain different positioning strategies

Q3) Sustainability

Q4) Positioning in Services

 

Chapter 6th Managing Demand and Supply of Services

Q1) Air passengers stand to gain in the ongoing fare cuts warfare by domestic                airlines

Q2) Radom Demand Fluctuations

Q3) Demand Patterns

 

Chapter 7th Branding of Services

Q1) What are the characteristics of a good brand

Q2) How can you create a strong service brand

Q3) Brand loyalty

Q4) Emotional benefits

Q5) Approaches for creating a strong service brand

 

Chapter 8th Managing Services Quality

Q1) Service quality management

Q2) Dimensions of Quality

Q3) Focused on managing functions that influences the perceived services quality

Q4) Explain the following Dimensions of Quality:

(1)  Tangible4 (2) Reliability (3) Responsiveness

Q5) What are the requisites of achieving services quality

Q6) State any 5 benefits of Service Quality

Q7) Perceived Quality

 

Chapter 9th Service Productivity

Q1) What are the strategies for improving services productivity ?

Q2) Explain the 7 Approaches to improving service productivity

Q3) Explain the quality and quantity dimensions to services productivity

 

Chapter 10th Complaint Handling and Services Recovery

Q1) What are factors influencing complaining behaviours

Q2) State, the guidelines for effective problem resolution

Q3) Explain the concept of service guarantees

 

Chapter 11th Service Management- Vision, Mission, Strategy & Leadership

Q1) What is service leadership ? Explain the different functions of service leaders

Q2) Explain the quantities of service leaders

 

 

 

Chapter 12th Internal Marketing

Q1)Explain “Moment of Truth”

Q2) Components of internal Marketing

Q3) Services Marketing Trinity/Triangle

 

Advertisement
The following two tabs change content below.
We are providing Professional and Knowledge based Coaching for BMS/ B & I /A & F since 2009 and CFA /CFP/ MBA/MS-Finance Since 2006. in Dombivili. (E). we guided more than 750 Professional and 150 Self-Financing Students by Corporate Grooming and soft skills development.
0 Comments
  1. Trackback

    Interesting post

  2. chloroquine phosphate 2 months ago

    Many thanks

    Interesting blog, good post.

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account