Service Sector Management Important Question Bank – Navigator Tutorials


0
  Concept     Short Notes

1.

Convergence (RR-59) 1. Characteristics of Service (RR-
      10)  

2.

Service Trinity (RR-43) 2. Goods Service Continue (RR-
      32)  

3.

Technique & Functional Quality 3. Goods V/S Service Marketing
  (RR- 202)   (RR-31)

4.

Preserved Service Quality (RR- 4. Six Dimension of Service
  203)   Leadership (RR-255)

5.

Yield Management (RR-170) 5. Vision – Mission Strategy (RR-
      239)  

6.

Zone of Tolerance (RR-59) 6. Service Recovery (RR-209)

7.

Pricing Objectives (RR-72) 7. Service Failure (RR-208)

8.

Line Of Visibility (RR-206) 8. Gap Model (RR-193)

9.

Guidance Qualities (RR-36) 9. Franchising (RR-98)

10.

Service Life Cycle (RR-70) 10. Core & Supplementary
      Services

11.

Facilitating Service (RR-71) 11. Buying Roles (RR-57)

12.

Levels Of Customer Contact      
(RR-102)      

13.

Service Scope (RR-114)      

14.

Quality Dimension (RR-191)      

 

 

Long Answer-

 

1.   Strategies For Managing Capacities to Match Demand (RR-163)
 
2.   Strategies For Managing Demand to match Capacities(RR-166)
 
3.   Service Marketing Environment (RR-24)
 
4.   Growth of Service Sector in India (RR-5)
 
5.   Steps in Service Market Segmentation (RR-155)

 

NOTE: RISHABH PUBLICATION (4th

EDITION)


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