Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.
Q 1. A. What is the relevance of corporate communication in the contemporary scenario?
Q 1. B. What is corporate reputation and how to build a good corporate reputation?
Q 1 c elaborate the role of ethics in corporate communications and public relation
Q 2. A. Explain the significance of public relation in business
Q 2. B. How have the change in economic, cultural and social environment led to a change in public relation
Q 2 c Explain the Social exchange and situational theory in public relation
Q 3. A. Elaborate the role of media relation
Q 3. B. What are the steps in implementing an effective employee communication programme?
Q 3 c What are the tools for financial reporting and advertisement
Q4. A. Explain the types of communication methodologies
Q 4. B. What is an E brand and what are the guidelines to create the same
Q 4 c What is corporate blogging and how to create an effective corporate blog
Q5. A reputed hospital recently had some doctors caught engaged in illegal activities of organ transplant and trading. The media brought out a story and hence has tarnished the reputation of the hospital. Help the hospital in a. Building effective medial relation b. Types of new media the hospital can use c. Guidelines for Crisis management (15 marks)
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