Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.

Q 1. A. What is the relevance of corporate communication in the contemporary scenario?

Q 1. B. What is corporate reputation and how to build a good corporate reputation?

Q 1 c elaborate the role of ethics in corporate communications and public relation


Q 2. A. Explain the significance of public relation in business

Q 2. B.  How have the change in economic, cultural and social environment led to a change in public relation

Q 2 c Explain the Social exchange and situational theory in public relation


Q 3. A. Elaborate the role of media relation

Q 3. B. What are the steps in implementing an effective employee communication programme?

Q 3 c What are the tools for financial reporting and advertisement


Q4. A.  Explain the types of communication methodologies

Q 4. B. What is an E brand and what are the guidelines to create the same

Q 4 c What is corporate blogging and how to create an effective corporate blog


Q5. A reputed hospital recently had some doctors caught engaged in illegal activities of organ transplant and trading. The media brought out a story and hence has tarnished the reputation of the hospital. Help the hospital in a. Building effective medial relation b. Types of new media the hospital can use                 c. Guidelines for Crisis management (15 marks)

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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