Sales meetings are generally organized for sales people form one area, region or district more frequently, usually once a month, once in two months, or quarterly. These meetings bring together sales people from different territories of the nation and are considered a popular way of educating sales people. There is a varying mixture of business and pleasure.
Educational material of sales meetings generally focuses on product knowledge , selling skills and motivation of the sales force. The programme often includes formal lectures, quiz shows, etc. The purpose is to generate interest and enthusiasm and the winners are awarded prizes and certificates.
- Max Healthcare
Objective: to celebrate the annual day of Max-India and instill a sense of pride amongst the employees for being exclusive Max-team members.
Strategy: presentations, reviews and their vision for the future marked the evening. An address by the chairman, Mr.Analjit Singh and the award ceremony were the highlights. The vent itself was held in park royal, Delhi. Live feed of the evening was transmitted on audio-visual screens. This exclusive live relay added to excitement among the invitees.
Promotion: Salespersons Meet- “operation juggernaut”
Objective: To encourage the sales personnel to sell more
Strategy: salespersons were treated to a futuristic experience with the theme of start wars. Laser shows, glass-shattering effects, etc. were a part of the theme.