Role Of Questionnaire In Mail Survey:

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In mail survey, questionnaire plays an important role. Naturally, it should be prepared with proper care. The questions asked should be clear and worded in a simple and clear language. The questions should be relevant precise and logically arranged.

 

Lengthy questionnaire should also be avoided in mail survey as respondents may not like to answer a long questionnaire. Questionnaire should contain “control” questions which indicate the reliability of the respondent. Finally, questions of personal nature should be avoided. In mail survey, the response from the respondents largely depends on the quality of questionnaire prepared and hence special attention should be given to this aspect. In fact, the success of mail survey mainly depends on the manner in which the questionnaire is drafted.

 

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