Retail Panel:

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Retail panel is a panel of retail traders who are willing to give information about their stocks at regular intervals purely for research purpose Panel members are required to note information about the sales and stock position and provide the record for study purpose. This enables the researcher to draw useful conclusions about marketing activities Information is also collected from panel members through personal interview, In India, the Operations Research Group (ORG), Baroda conducts retail audit on an extensive scale. It is useful to producers of food items, drugs, pharmaceuticals and confectionery.

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