rm1 rm2



Q. 1) Concepts:

1) Franchising



2) CRM in retailing


3) Private label brands


Private labels

4) Copycat branding


Copycat branding

5) Multi channel retailing


Multichannel retailing is the use of a variety of channels in a customers shopping experience including research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.


Section II

Q.3) What do you mean by retailing? Explain the store and non-store based retailers with examples. – 10marks



Q.4) What is merchandise planning? Explain its process. – 10 marks


Process of merchandise planning


Q.5) What are the factors that a retailer needs to take into account while choosing a location for a retail store? – 10 marks


Factors to consider before selecting a final site


Q. 6) Write short notes (Any 2) – 10 marks

1) Airport retailing


2) Role of IT in retailing


Retail in IT

3) Sustainable competitive advantage


Sustainable competitive advantage

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  1. pragati ghag 6 years ago

    Q.5 of RM the ans uploaded is wrong the correct ans is
    Step 1 – market identification
    Step 2 – determine the potential market
    Step 3 – identify the alternative
    Step 4 – select the site

  2. judi togel 2 days ago

    … [Trackback]

    […] Read More to that Topic: bms.co.in/retail-management-mumbai-university-april-2014-exam-solved-answer-paper/ […]

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