rm1 rm2

Advertisement

 

Q. 1) Concepts:

1) Franchising

Answer:

Franchising

2) CRM in retailing

Answer:

3) Private label brands

Answer:

Private labels

4) Copycat branding

Answer:

Copycat branding

5) Multi channel retailing

Answer:

Multichannel retailing is the use of a variety of channels in a customers shopping experience including research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.

 

Section II

Q.3) What do you mean by retailing? Explain the store and non-store based retailers with examples. – 10marks

Answer:

 

Q.4) What is merchandise planning? Explain its process. – 10 marks

Answer:

Process of merchandise planning

 

Q.5) What are the factors that a retailer needs to take into account while choosing a location for a retail store? – 10 marks

Answer:

Factors to consider before selecting a final site

 

Q. 6) Write short notes (Any 2) – 10 marks

1) Airport retailing

Answer:

2) Role of IT in retailing

Answer:

Retail in IT

3) Sustainable competitive advantage

Answer:

Sustainable competitive advantage

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
2 Comments
  1. pragati ghag 6 years ago

    Q.5 of RM the ans uploaded is wrong the correct ans is
    Step 1 – market identification
    Step 2 – determine the potential market
    Step 3 – identify the alternative
    Step 4 – select the site
    🙂

  2. judi togel 2 days ago

    … [Trackback]

    […] Read More to that Topic: bms.co.in/retail-management-mumbai-university-april-2014-exam-solved-answer-paper/ […]

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account