Retail Management Important Question Bank 2014 – Score Education

SHORT NOTES

• Retailing[3]
• Retailers role in distribution channel [5]
• Store v/s Non Store retailer [37]
• Multi channel Retailing [38]
• Types of Franchising [46]
• Franchising in India [53]
• Strategic Retail Planning Process[66]
• Advantages and Disadvantages of high
• inventory turnover [90]
• Assortment Planning [92]
• Factors affecting pricing decisions[114]
• Markdowns [122]
• Store Location [137]
• Floor Space Management [164]
• CRM [176]
• Customer Retention [184]
• CRM Process [180]

LONG ANSWERS

Q.1      Drivers of growth of retailers in India [10]

Q.2      Types of Retailers [19]

Q.3      Building a Sustainable Competitive advantage [61]

Q.4      Role of IT in Retail [70]

Q.5      Types of Store Layout [158]

CONCEPTS

• Consumer Co operatives [34]
• Leased Departments [34]
• Retail Market Strategy[59]
• Merchandise Management [78]
• Tonnage Merchandising [82]
• Rounder [83]
• Gondolas [84]
• Category Management[85]
•  Fad [91]
• Parallel Branding [101]
•  Private Labelling [101]
• EDLP [117]
• Extinction Pricing [119]
• Psychological Pricing [119]
• Coupons [124]
• Rebates [125]
• Store Planning [137]
• Visibility [141]
• Staple Goods [155]
• Lifetime Value [182]
• RFM Analysis [184]

BOOKS REFERRED:-RETAIL MANAGEMENTby Sunny Fernandes RISHABHPUBLISHING HOUSE(RPH) Second Edition.