The promotion mix is found instrumental in informing, sensing and persuading the prospects or customers. The marketers bear the responsibility of using the different components of promotion in such a way that the measures adopted for promoting the goods or services are found productive. The promotion communicates to customer’s information on the other elements of marketing mix, such as product, pricing and place. The advantage of product itself, details on the place through which it is sold and details on the pricing are transmitted through promotion.
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