Panel Research


0

PANEL RESEARCH

Panel research is a technique similar to the survey, but with one major difference. In survey method a fresh sample is selected for every survey work, while in the panel research the same panel is used again and again for the collection of information. The panel acts as a permanent sample of respondents and information is collected from them at appropriate intervals through interviews.

 

A panel means a sample of respondents who may be individuals, consumers, housewives, households or firms from whom information about purchasing, buying behaviour, etc. is collected at regular intervals. The panel members are given diaries. They note details of purchases, shopping patterns, etc. in which the researcher is interested. Panel members provide feedback to the researcher for detailed study of the marketing problem under consideration.

 

Panel research offers certain benefits. For example the buying behaviour of selected consumers can be studied through panel. The changes in the behaviour can be analysed through panel research. However, panel research will be effective only when the panel members are co-operative and provide reliable information when requested. Members of the panel may not find it convenient to give information again and again. They may treat this as botheration and may not supply timely and reliable feedback.In spite or such limitations, panel research method is used in many marketing research projects


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

46 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format