Moral and Religious Benefits of Advertising
In many cases, too, benevolent social institutions, including those of a religious nature, use advertising to communicate their messages — messages of faith, of patriotism, of tolerance, compassion and neighborly service, of charity toward the needy, messages concerning health and education, constructive and helpful messages that educate and motivate people in a variety of beneficial ways.
Involvement in media-related activities, including advertising, is today a necessary part of a comprehensive pastoral strategy.
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