International Marketing Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017


0

International Marketing

Unit 1

  1. What are the features of international marketing
  2. Explain the process of international marketing
  3. Why is there a need for international marketing
  4. What are the advantages and disadvantages of international marketing
  5. Domestic marketing vs international marketing
  6. What are the methods of entering a new market
  7. What are the various types of tariff and non tariff barriers
  8. What are different types of trading blocks
  9. Explain the various orientations of international marketing

 

Unit 2

  1. Explain the various member institutions in the international economic environment
  2. How can cultural environment affect the international marketing environment
  3. Explain the Hofstede 6 dimension model
  4. What is the need to conduct an international market research
  5. Explain the process of international market research
  6. How can various legal and political factors pose a challenge for an international marketer

 

 

Unit 3

  1. Explain the various product decisions that one needs to take into account before going international
  2. Product standardization vs product adaptation
  3. Explain the advantages and disadvantages of having a global brand
  4. What factors would you consider for pricing your products before entering international market
  5. What are different methods of pricing in international markets
  6. Explain the various types of direct and indirect channels of distribution in international markets
  7. What are the factors influencing the selection of international distributors
  8. What are the steps to plan international promotion campaigns
  9. What are the various tools for international promotion

 

Unit 4

  1. What are the different types of control that an organisation can adopt while implementing strategies
  2. What are the different types of international strategies
  3. What is the need for global service marketing
  4. What are the drivers for global service marketing
  5. Explain the advantages and disadvantages of global service marketing
  6. What is service culture and what are the factors affecting the same

 

Text books recommended

  1. Vipul Publications
  2. Sheth Publications

For any further clarifications, please contact Prof Vipin Saboo on 9820779873


Like it? Share with your friends!

0
vipin0785

Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

884 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format