International Market



The International Companies may adopt:-

  • Mass Marketing:- Mass Production, promotion and Mass distribution of goods & services.
  • Product differentiated Marketing:- Two or more products with different features, styles & qualities.
  • Target Marketing:- Distinct Market segments
  • develop products acc to segment.

The companies may divide the market according to various basis:-


  1. Geographical Segmentation


  1. Demographic:- Age, Family Size, Family, Education, Income, Occupation etc.


  1. Psychographic:- Social Class, lifestyle, personality etc.


  1. Behavioral & Occasions:- Benefit sought, users etc.



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