Goals of a trade promotion are:


1.  Stimulate in-store merchandising or other trade support,

2.  Manipulate levels of inventory held by wholesalers and retailers,

3.  Expand product distribution to new areas of the country or new classes of trade,

4.  Create a high level of excitement about the product among those responsible for its sale.

5.  Obtain distribution for new products

6.  Maintain trade support for established brands

7.  Encourage retailers to display established brands

8.  Build retail inventories

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