Public Relations



Importance of PR:

The importance of PR because:

  • Complex structure of industry.
  • Communication Revolution.
  • Keen competition
  • Emphasis on Employee Relations
  • Development of Literacy & Education
  • Need to communication clearly & truthfully.


  • Complex structure of industry:

Due to the increasing complex structure of industry & its growing remoteness there is a need of PR.


  • Communication Revolution:

It has brought in a sea change emphasizing the need for the service of PR & communication experts.


  • Keen competition:

The increase of competition & more in the change of the global economic perspective has imposed a regard for public opinion & an urgent need for public support.


  • Emphasis on Employee Relations:

PR can minimize misunderstanding & promote good relations among all who work in the organization.


  • Development of Literacy & Education:

Due to development of literacy & education in the third world countries there is more & more demand from the public for facts & information pertaining to the corporate state or service sectors.


  • Need to communication clearly & truthfully:

Due to growing communication, it has to be ensured that all public communication is genuine & not misleading.



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