Downward Communication: Communication between a superior and subordinate is known as vertical communication. Vertical communication may be downward vertical communication or upward vertical communication. Downward communication means communication which flows from a superior to a subordinate.
The important examples of downward communication are:
1)Â Â Â Notices
2)Â Â Â Circulars
3)Â Â Â Instructions
4)Â Â Â Orders
5)Â Â Â Letters
6)Â Â Â Memos
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