Disadvantages/Demerits Of Depth Interview:


(1) Depth interview method is costly and time-consuming.

(2) Depth interviews can be conducted properly only by skilled, experienced and matured interviewers.

(3) Findings of depth interviews cannot be quantified.

(4) The attitudes, motives and desires expressed under research conditions may change in actual buying situations. Thus, depth interviews may not give correct answers to all MR problems.

(5) The art of depth interviewing is difficult/complicated and needs proper background of knowledge and training.



The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply

Your email address will not be published. Required fields are marked *



BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account