Definitions Of Marketing Information System


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Definitions Of Marketing Information System:

(1) “A set of procedures and methods for the regular and planned collection, analysis and presentation of information in making marketing decisions.” Cox and Good

(2) “A continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision-makers to improve their marketing planning, execution, and control.” – Philip Kotler

(3) “Marketing information system (MIS) is an ongoing, organized set of procedures and methods design to generate, analyze, disseminate, store, and retrieve information for use in making marketing decisions.” – William Stanton

(4) “Marketing information system (MIS) consists of people and/or equipment organized to provide for the continuous, orderly collection and exchange of information – both internal and external needed in a firm’s decision making activities.” – George Kress


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