A dealer loader is a premium that the manufacturer gives to the retailers for buying a certain quantity of a product. There are generally 2 types of dealer loaders – buying loader and display loader.
A buying loader is given to the retailer on purchase of a specified quantity of a particular product.
A display loader is the premium given to the retailer for the window display. After the promotion period is over, the item or items, are given to the retailer as a free premium.