Consumer jury test:
Here the ranking of the advertisements are done by a group of people called the jurors.
The order of merit:
The point system is given to an average of 4-5 copies that they are given to rank. The order of merit is the one, which determine which is the best advertisement by the jurors and which has been rated as the worst. The points given by the jurors are then added together to determine which is the ad, which has got the maximum points. This is the one that is the chosen one.