Combat or disrupt competitors strategies

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Because sales promotions often motivate consumers to buy in large quantities or try new brands, they can be used to disrupt competitors marketing strategies. If a firm knows that one of its competitors is launching a new brand or initiating a new advertising campaign, a well-timed sales promotions offering deep discounts or extra quantity can disrupt the competitor strategy. Add to the original discount an in-package coupon for future purchases, and a marketer can severely compromise competitor’s efforts.

 

  • Pepsi

Promotion: Hero No.1

Objective: The promotion wa sales promotions a part of Pepsi’s efforts to counter Coke’sales promotions aggressive marketing in thses cities

City: Kanpur and lucknow

Strategy: The event spread over a seven-day activity right after the dance masti promotions. A mobile float with dancers, performers, and still walkers traveled the streets of Kanpur and Lucknow. The entertainment was based around the theme of Hero No.1

 

  • When Godrej did sales promotions to increase it washing machine sales Samsung to protect its market also introduced sales promotions.

Godrej gave a rebate offer and a free VIP suitcase. So Samsung also introduced the rebate offer and gave a camera free.

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