On Store Retailing
In non store retailing, customers do not go to a store to buy. This type of retailing is growing very fast. Among the reasons are;...
Retail Management
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Retail Credits & Collections
Retail Credits & Collections:Retailers are generally wary of providing credit, because of additional costs-financing accounts receivables, processing forms and bad debts etc. But many customers...
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Retail Promotion
Retail Promotion:Retail promotion includes all communication from retailers to consumers and between sales people and customers. The objective is to build the stores image, promote...
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Retail Store Design
Store Design: A store’s exterior and interior design affect its image and profit potential. The exterior should be attractive and inviting and should blend with...
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Retail Store Personnel
Store Personnel: Sales personnel at a retail store can help build customer loyalty and store image. A major complaint in many lanes of retailing is...
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Retail Store Image
Store Image: A store image is the mental picture, or personality of the store, a retailer likes to project to customers. Image is affected by...
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Store Location
Store Location: Location is critical to the success of a retail store. A store’s trading-area is the area surrounding the store from which the outlet...
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Merchandise Management
Merchandise Management: The objective here is to identify the merchandise that customers want, and make it available at the right price, in the right place...
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Target Markets
Although retailers normally aim at the mass market, a growing number are engaging in marketing research and market segmentation, because they are finding it increasingly...
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Retailing Decision
There are many factors for retailers to consider while developing and implementing their marketing plans. Among the major retailing decisions are these related to (a)...
