Archive | Sem IV

Public Relations and Marketing         This is the field most commonly confused with PR – not unreasonably since marketing refers to PR in its texts and practice as part of the marketing mix. To marketing practitioners and academics, public relations are one of the four Ps – product, place, price and promotion – which make [...]

Internal and External Public Relations Specialization Public relation is a matter of vital importance to profit and non-profit organizations alike. Consequently, a basic process of communication, on either an advanced or a restricted level, is present in any organization. However, in the course of the decade or so, certain social and business influences have acted [...]

Public relations a very vital role in the image building and developing identity in the corporate structure. This project will identify and explain various aspects and highlights of public relation relations activity in the achievement of this objective and helps in developing the basic psyche of image and identity. This project will also cover elements [...]

Managing Crisis Situations To handle a crisis situation, with media and the target group being more willing to get your side of the story, what you need to do is to adopt a sharp focused and concerted effort comprising: Planning A Strategy An Action plan   Role of Communication: The ability to manage the communication [...]

Press Relations in Emergencies In crisis timing is of essence, and so is the need for having a spokesman on the spot. The spokesman has to be someone with information, knowledge and authority. He must be one with high credibility and should be well prepared to handle the media and answer all their queries and [...]

Thinking of Every Crisis as a Red Alert When the threat got really serious in the old Star Trek series — like when the Romulans were about to attack — Captain Kirk invariably upgraded the ship’s status from yellow alert to red alert. I advise my clients to treat any PR crisis as a red [...]

Remembering the Rules in a Crisis The first rule in a crisis is this: Facilitate information in a quick, accurate, and timely manner. How quickly you communicate the facts to the victims, press, investors, shareholders, and other audiences determines, in large part, how you emerge from the situation. The faster you move, the better the [...]

Communicating with key publics during crisis Throughout the crisis, it is imperative that the crisis communications team communicates with the company’s key publics or stakeholders (that is, any group that may have a heightened interest in what the crisis is). For instance, if you’re a publicly held company, the shareholders fall into that category. If [...]

Planning a crisis response After the crisis communications team is assembled, under the leadership of the crisis manager, the team is responsible for immediately:  Planning a crisis response and ensuring its execution  Establishing communications strategies to address the crisis situation (for example, selecting an appropriate spokesperson)  Allocating responsibilities to the crisis communications team members  Identifying [...]

Assessing and reviewing the crisis After the crisis administrator has been contacted, he is responsible for:  Gathering and recording all pertinent facts on the crisis fact sheet  Assessing the scope and nature of the crisis, including damage or potential damage  Alerting the appropriate members of the crisis communications team  Determining the timing and format of [...]