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Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria. However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific communication objectives, and [...]

Postnatal Environment The postnatal environment is also known as the external environment or social environment. It refers to the various factors in the external world that affect a person’s growth and development.   The different environmental factors that affect personality are: (1) Family environment (2) Social environment (3) School environment (4) Cultural environment  

Motivation and Satisfaction Performance appraisal can have a profound effect on levels of employee motivation and satisfaction – for better as well as for worse. Performance appraisal provides employees with recognition for their work efforts. The power of social recognition as an incentive has been long noted. In fact, there is evidence that human beings [...]

Training and Development Performance appraisal offers an excellent opportunity – perhaps the best that will ever occur – for a supervisor and subordinate to recognize and agree upon individual training and development needs. During the discussion of an employee’s work performance, the presence or absence of work skills can become very obvious – even to [...]

Recruitment and Induction Appraisal data can be used to monitor the success of the organization’s recruitment and induction practices. For example, how well are the employees performing who were hired in the past two years? Appraisal data can also be used to monitor the effectiveness of changes in recruitment strategies. By following the yearly data [...]

Employee Evaluation Though often understated or even denied, evaluation is a legitimate and major objective of performance appraisal. But the need to evaluate is also an ongoing source of tension, since evaluative and developmental priorities appear to frequently clash. Yet at its most basic level, performance appraisal is the process of examining and evaluating the [...]

Benefits Of Appraisal Perhaps the most significant benefit of appraisal is that, in the rush and bustle of daily working life, it offers a rare chance for a supervisor and subordinate to have “time out” for a one-on-one discussion of important work issues that might not otherwise be addressed.   Almost universally, where performance appraisal [...]

  Data relating to performance assessment of employees are recorded, stored, stored and used for several purposes. The main purposes of employee assessment are:   To effect promotions based on competence and performance. To confirm the services of probationary employees upon their completing the probationary period satisfactorily. To assess the training and development needs of [...]

Performance Management Good performance by the employees creates a culture of excellence, which benefits the organization in the long run.  The activity includes evaluation of jobs and people both, managing gender bias; career planning and devising methods of employee satisfaction etc. the efforts are to make to generate the individual’s aspirations with the objectives of [...]

Performance Performance is synonymous with behavior; it is what people actually do. Performance includes those actions that are relevant to the organizational growth and can be measured in the terms of each individual’s proficiency (level of contribution). Effectiveness performance refers to the evaluation of results of performance that is beyond the influence or control of [...]