Explain Advertising Communication System
ADVERTISING COMMUNICATION SYSTEM Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication...
ADVERTISING COMMUNICATION SYSTEM Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication...
INTRODUCTION TO ADVERTISING Advertising is the backbone for any business. It is a form of mass communication, a powerful marketing tool. When a market or...
PRE-TESTING The purpose of testing ads for their sales effectiveness before the campaign is run, is to assess the advertising on reduced scale, and to...
Campaign evaluation after the release of the ads is known as “posttesting”. It is done with the specific purpose of evaluating a campaign against pre-determined...