System of Brands – Meaning and expansion of brand architecture explained

Let’s learn the system of brands in today’s video from our Advertising 101 Video Series. Advertisement We will understand how companies use combination of brands and categories while expanding Brand Architecture into Line Extensions, Brand Extensions, Multibrands & Unique introductions. Advertisement

Continue reading

Special Studies in Marketing – TYBMS Sem 5 Important Questions Bank 2015

Hello TYBMS students, We’ve been receiving many requests by students to publish some questions we think are important from the exam preparations perspective. Let’s try to make this a two way exercise. While we gather the question banks, you might have some inputs on this too! Please use the...

Continue reading

Explain Internet and Ecommerce

Explain Internet and Ecommerce

    INTERNET: The internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public academic, business, & government networks of local to global...

Continue reading

Explain The Tools of Direct Marketing

Explain The Tools of Direct Marketing

  Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing.     Face to face selling: Sales call is the oldest and original form of direct marketing. All...

Continue reading

What Is The Role of Direct Marketing In Integrated Marketing Communication?

What Is The Role of Direct Marketing In Integrated Marketing Communication?

Meaning: Direct marketing means selling the product without any middlemen.   Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”   Role of Direct...

Continue reading

Explain The Features of Relationship Marketing

Explain The Features of Relationship Marketing

  Relationship Marketing: It is the process of building long-term, trusting, win-win relationship with customers, distributors, dealers & suppliers. Peter Drucker has rightly said that, “the basic purpose of an organization is to create customers & retain them.”   Features of Relationship Marketing The interaction between suppliers & customers...

Continue reading

Explain The Importance of Personal Selling

Explain The Importance of Personal Selling

PERSONAL SELLING Meaning:              Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message. Lack of distraction. Involvement in the decision process. Source of research information. To attract latent & passive customers. To retain habitual & loyal customers....

Continue reading

Explain The Importance of Sales Promotion

Explain The Importance of Sales Promotion

  Importance of Sales Promotion: The following are the reasons for undertaking actively all forms of sales promotion. Increase sales. Make the sales of slow- moving products faster Stabilize of fluctuating sales pattern. Indentify & attract new customers Launch a new product quickly Educate customers regarding product improvements. Reduce...

Continue reading

Explain The Tools of Trade Promotion

Explain The Tools of Trade Promotion

Trade Promotion Tools: Manufacturers use a number of trade promotion tools. A higher proportion of promotion budget is devoted to trade promotion tools (49.9%) than to consumer promotion (27.9%) with media advertising capturing the remaining (25.2%)     Dealer stock display contests: It is a type of point-of-purchase advertising...

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account