Explain The Importance of Public Relations (PR)
Importance of PR: The importance of PR because: Complex structure of industry. Communication Revolution. Keen competition Emphasis on Employee Relations Development of Literacy &...
Special Studies in Marketing
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What Are The Corporate Advertising Objectives?
Corporate Advertising Objectives: Create a good citizen image through consistent & dedicated effort. Convey the organization’s commitment to the concerned public. Boost both employee...
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Explain The Meaning of Corporate Advertising
Corporate Advertising: It promotes the corporate image or view point. There is no attempt to sell particular product. For the reasons, the ad may...
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What Are The Essential Guidelines of Corporate Public Relations?
Meaning of PR: By the integration of the two human elements like public & relations we get public relations. It is a profession that is...
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What Are The Factors That Determine Brand Equity?
Brand equity: Definition:- According to adward tauber band equity means, “the incremental value of a business above the value of its physical assets due to...
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What Are The Ways To Overcome Brand Fatigue?
Brand fatigue: It take place when the sale of branded products sharply declines over a period of time & a brand no longer looks attractive...
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Explain The Steps To Develop Brand Image
Brand Image: Definition:- According to david Ogilvy. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand...
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What Are The Guidelines For Effective Brand Positioning?
Guidelines for effective positioning: Positioning usually contains a decision to segment the market. It is very expensive to establish a position. The marketing manager...
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Explain The Brand Positioning Strategies
Meaning:- Brand is a specific terms & includes a name, symbol, sign or design given to a product for easy identification. Brand positioning: According...
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Explain The Essentials of Effective Advertisement
ESSENTIALS OF EFFECTIVE ADVERTISEMENT: Some principles, which are the key ingredients of an effective advertisement, are Importance of claim Uniqueness Repetition Importance of...
