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Trade and Industrial Fairs

Trade and Industrial Fairs Trade and industrial exhibitions and fairs fall into the following categories, whether in India or overseas: Trade fairs for a particular industry or related group. Travelling exhibitions for a group or one company. Hotel, universities and school exhibitions. Combined conference and exhibitions. Company product launches

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Preparing event budget

When preparing your budget it is worthwhile to segment your direct and indirect costs into two areas. Firstly there are direct costs such as payment for stand space, construction and fitting out of the stand and other costs such as special literature. Secondly there are indirect or hidden costs such as staff time in preparing […]

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Collecting and Collating Information

As an example, assume that senior management has decided that the stand will focus on ‘New products’, ‘Research and development’ and ‘Improved service facilities’. It might also be the intention to introduce an entirely new division. The EM is often faced with this type of problem. Space has to be allocated in the initial planning […]

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Logistics of events

Exhibitions and trade fairs will carry different headings to accommodate the requirements of the industry, which is being displayed. Those shown above are merely indicative of a typical event but are among the most common. Quite often an organiser will carry different headings to accommodate the requirements of the industry which is being displayed. Those […]

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Exhibition Manager

The exhibition manager clearly carries a great responsibility. He or she must be in total command and the final mediator in all matters relating to the exhibition, with the authority to approach and negotiate with all concerned whether they be in-house executives or outside personnel. They must be recognised as the person who takes the […]

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Choosing the venue

It is not always possible to choose the site at busy shows. Some organisers allocate sites according to their own judgement. Many exhibitions are categorised in product sections and the choice can be restricted. Stand options: Exhibitions normally offer the option of ‘space only’, where the exhibitor is responsible for all work and services, where […]

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Choosing the designer

The designer’s role is most important in contributing to the success of an exhibition project. Great care should be taken in selecting the best person for the event. Exhibition design is a specialised craft and should be carried out by a professional – not just anyone. You will have prepared a full and considered brief […]

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Choosing stand-fitting contractor

Having completed the design, working drawings and specification in accordance with the agreed timescale and obtained approval, the designer will submit the project to tender to an agreed number of standfitting contractors. The designer will choose those contractors he considers to be equal in ability and capable of building the project   Placing the contract […]

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How to deal with visitors?

The stand or sales manager should brief the stand staff everyone knows their stand station — everyone should be in position at least 15 minutes before the opening time. The first visitors will soon arrive? How should they be approached?   The salesperson should first discreetly note the product that appears to interest visitors and […]

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What is fashion?

Fashion refers to the styles and customs prevalent at a given time. In its most common usage, “fashion” exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than […]

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