POSITIONING STRATEGY OF ASIAN PAINTS LIMITED : Although operating in commodity market. Asian paints have invested heavily in branding, GATTU, the Asian paints official Mascot is a familiar icon across India. The company recently augmented their web pressure. Their website, Asian paints.com is an exhaustive hub of ‘Painting solutions’. The site use Maximum interactivity to […]
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COMPETITOR STRATEGY : In the Indian paint industry Asian paints is the leader keeping the other competitors far behind. In terms of gross sales we can rank the competitors of Asian paints as : i) Nerolac paints (ii) Berger Paints (iii) ICI Paints. In industry they are recognized as trailing firms. But with their high growth […]
STRATEGY ALTERNATIVES : The prospect of a paint company has many dependence like weather, occasions like puja, id etc. when we consider the decorative segments. So there is always a possibility of ups & downs in the business. Besides this there is another very important factor i.e. the position of the competitor. Through Asian paints is […]
Programme Objective: Programme objective is one of the main objective of the company. Here the company frames the strategy about the products related issue and various other thing relating to the business. Most of the company follows the 4’P’s policy namely price, product peace and promotion. Product : Asian paint details with product that is […]
Marketing Objective : Asian paints the leader in Indian paint Industry has a very strong marketing division. With more than 35% market share Asian paint is still growing in leaps and bounce to achieve higher targets. It is changing fundamentally with two objective in mind a huge ramp in the market share and better growth […]
Divisional objective : Asian paint has following division that are as follows : (i) Decorative segment (ii) Industrial segment (iii) Automotive segment Decorative segment : Asian paint is the leader in this segment. It is ahead that its competitor Nerolac and Berger in Decorative segment company still have certain objective for this sector that to […]
Corporative objective :The corporate objective of Asian Paint is as follows -“Asian Paint has become one of the top decorative company world wide by leveraging its expertise in the higher growth emerging market. Simultaneously, the company intends to build long term value in the Industrial coating business through alliance with established global partner.” With Economic […]
SWOT Analysis Matrix of an SME in comparison with Bigger Enterprises STRENGTHS Can be more flexible on decision making Flexible working practices Produces its products domestically and can control its quality most essentially Can be more flexible on pricing policy WEAKNESSES The competitors with better turnover, profitability, market share and know-how, have […]
Example of SWOT Analysis Matrix of an enterprise having adopted a green marketing strategy: STRENGTHS Energy Saving Quality image Better working conditions WEAKNESSES “Green” strategies are high cost investments and may be no liquidity for adopting them Certain green strategies have a long-term projection to the enterprises profit OPPORTUNITIES […]
How you will communicate to your customers that you are “green”? The main message is to explain to them and to show them in practice that you care about the environment. Many people think that most of SMEs based around Industrial Areas or Eco – Industrial Parks produce a lot of waste, deplete water resources […]
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