Archive | Computer Application in Business

Online assessment refers to assessment activity which requires the use of the internet. In reality few high stakes assessment sessions are actually conducted online in real time but the transfer of data prior to and after the assessment session is conducted via the internet. There are many examples of practice and diagnostic tests being run [...]

Computer-Based Assessment refers to assessment which is built around the use of a computer; the use of a computer is always intrinsic to this type of assessment. This can relate to assessment of IT practical skills or more commonly the on screen presentation of knowledge tests. The defining factor is that the computer is marking [...]

Computer Assisted/Mediated Assessment refers to any application of computers within the assessment process; the role of the computer may be extrinsic or intrinsic. It is, therefore, a synonym for e-assessment which also describes a wide range of computer-related activities. Within this definition the computer often plays no part in the actual assessment of responses but [...]

IT is one of the Government of India’s top five priorities. The National IT Task Force submitted its 108 point Action Plan to promote IT in the country. The Government of India has approved the plan and is in the process of implementing it. A separate Ministry of Information Technology is set up to expedite [...]

The rules of the game have changed for CRM. Customer demand for increased value, greater convenience, and more control over products and services, along with heightened pressure from competitors, have increased customer acquisition costs and decreased customer and brand loyalty. At the same time, advancements in technology have enabled the cost-effective distribution of huge amounts [...]

The following statistics highlight the importance and potential of the e-CRM industry. General Motors (GM) receives about 100,000 emails from its     customers, every day. According to IDC and Forrester worldwide investment in ecrm solutions will reach $11 billion to $14 billion annually by 2003. And the payoff is significant. Jupiter Communications survey of companies who [...]

To achieve positive results from eCRM efforts, companies must develop a comprehensive strategy for managing and utilizing customer knowledge. This strategy should include three key objectives: Know Your Customer   Know Your Customer is about understanding your individual customer’s value and needs. This understanding comes only from collecting information that customers provide in their interactions [...]

  ERP or Enterprise Resource Planning is IT software that integrates business activities across an enterprise—from product planning, parts purchasing, inventory control, and product distribution, to order tracking. ERP may also include application modules for the finance, accounting and human resources aspects of a business. SAP and Oracle are the two ERP leading vendors.   [...]