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Project Aasha

Background Women bear almost all the responsibility for meeting basic needs of the family, yet are systematically denied the resources, information and freedom of action to fulfil this responsibility. Studies show that when women are supported & empowered, all of society benefits. Their incomes increase, families are healthier, more children go to school. In short, [...]

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Case of Insurance Industry

Case of Insurance Industry.   The wholesale procedure is divided into three acts.   ACT – I In this particular drama the first act begging with calling as interaction that is conducted by telephone with and unseen employee. It creates the radio drama, which builds an image in the customer mind on the evidence of [...]

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Mudra Communications Limited

MUDRA COMMUNICATIONS LIMITED   An Overview….   Mudra  Communications  was  founded  in  1980  under  the  stewardship  of  Shri A.G.  Krishnamurthy. It was a single account, 15 people advertising agency wish an initial  investment of Rs. 4000. Today, Mudra is the largest Indian advertising agency with a  capitalized billing of Rs. 700 crores (Mar 2001), and [...]

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Case Example of Bacardi

BACARDI – CASE EXAMPLE   Background   The spirits market in India is still at an evolutionary stage and has only emerged from  being  a  regulated  market  with  very  few  established  local  players.  Indian consumers  have  not  had  anywhere  near  the  kind  of  choice  available  in  the developed  markets  of  the  world.  India  has  traditionally [...]

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Zainee Creations – hobby into a business at age 19 by Miss Zainab Vohra

“Let the beauty of what you love be what you do.”                                 — Jalal ad-Din Muhammad Rumi. True, isn’t it! A mind capable of analyzing & implementing  this fact can acquire the key of the treasure chest of life. This treasure is ‘The 3’S of Life’ Stability, Success & Satisfaction. When this 3 Million dollar words [...]

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Leadership at Southwest Airlines – A Case Study

Leadership at Southwest Airlines – A Case Study…by Jasveen Kaur           To start with, Leadership at Southwest Airlines, What is so amazing and spectacular about the leadership? There sure is something very marvelous and remarkable about it. As, Herb Kelleher, Co-founder and the former CEO, explains to us by comparing leadership with customer service, he [...]

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Scope of Telecom Sector

Telecom sector is growing at a highest rate ever. This sector is striving to tap almost each potential customer to render its services. Having mobile has been become the need of every person. Nowadays everybody wants to enjoy these services. With liberalization, privatization and globalization after 1991,so many companies are operating in India hence the [...]

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Spice Communications Limited

One of the service providers of mobile telephony in India Spice Telecom, is the brand name of Spice Communications Limited.Spice Telecom is presently operating in the states of Punjab and Karnataka i.e. in 2 circles of 23 Telecom Circles of India. Spice Communications Limited has been promoted by Dilip Modi of Modi Wellvest Private Limited [...]

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Idea acquires Spice Telecom

Idea Cellular, an Aditya Birla Group company, along with Telecom Malaysia International (TMI) announced the acquisition of 40.8 per cent stake in Spice Communications Limited (Spice) at a price of Rs. 77.30 per share. TMI is an emerging leader in Asian telecommunications with over 44 million subscribers and a presence in 10 countries. The operational [...]

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History of Mukand Iron & Steel Works Limited

Mukand Iron & Steel Works Limited, re-christened ‘Mukand Ltd.’ on and from March 23, 1989, was registered on November 29, 1937. The Company then operated re-rolling mills and foundry inLahoreand atReay Road,Bombay. Two years later, Lala Mukand Lal who had the controlling interest in the Company and had been doing constructive social work under the [...]

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