Business Environment – Revised FYBMS Syllabus 2016

Modules at a Glance

Sr. No. Modules No. of Lectures
1 Introduction to Business Environment 15
2 Political and Legal environment 15
3 Social and Cultural Environment, Technological environment and Competitive Environment 15
4 International Environment 15
Total 60

Business Environment – Syllabus Overview

Sr. No. Modules / Units
1 Introduction to Business Environment
  • Business: Meaning, Definition, Nature & Scope, Types of Business Organizations
  • Business Environment: Meaning, Characteristics, Scope and Significance, Components of Business Environment
  • Micro and Macro Environment: Definition, Differentiation, Analysis of Business Environment, SWOT Analysis.
  • Introduction to Micro-Environment:
  • Internal Environment: Value system, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand Equity
  • External Environment: Firm, customers, suppliers, distributors, Competitors, Society
  • Introduction to Macro Components: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal)
2 Political and Legal environment
  • Political Institutions: Legislature, Executive, Judiciary, Role of government in Business, Legal framework in India.
  • Economic environment: economic system and economic policies. Concept of Capitalism, Socialism and Mixed Economy
  • Impact of business on Private sector, Public sector and Joint sector
  • Sun-rise sectors of India Economy. Challenges of Indian economy.
3 Social and Cultural Environment, Technological environment and Competitive Environment
  • Social and Cultural Environment: Nature, Impact of foreign culture on Business, Traditional Values and its Impact, Social Audit – Meaning and Importance of Corporate Governance and Social Responsibility of Business
  • Technological environment: Features, impact of technology on Business
  • Competitive Environment: Meaning, Michael Porter’s Five Forces Analysis, Competitive Strategies
4 International Environment
  • International Environment –
  • GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT  v/s WTO, Functions of WTO, Pros and Cons of WTO.
  • Globalization: Meaning, Nature and stages of Globalization, features of Globalization, Foreign Market entry strategies, LPG model.
  • MNCs: Definition, meaning, merits, demerits, MNCs in India
  • FDI: Meaning, FDI concepts and functions, Need for FDI in developing countries, Factors influencing FDI, FDI operations in India,
  • Challenges faced by International Business and Investment Opportunities for Indian Industry.

Reference Books for Subject: Business Environment

Business Environment
  • Morrison J, The International Business Environment, Palgrave
  • Francis Cherunilam, Business Environment-Himalaya Publishing House, New Delhi
  • K. Aswathappa, Essentials of Business Environment, Himalaya Publishing House, New Delhi
  • MISHRA AND PURI, Indian Economy, Himalaya Publishing House, New Delhi
  • Business Environment Raj Aggarwal Excel Books, Delhi
  • Strategic Planning for Corporate Ramaswamy V McMillan, New Delhi
  • Business and society – Lokanathan and Lakshmi Rajan, Emerald Publishers.
  • Economic Environment of Business – M. Adhikary, Sultan Chand & Sons.
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