Basic principles of corporate PR
Corporate public relations seek to project the image and identity of the organization. Based on the facts and figures as well as on the subjective impressions and feelings ,image itself is a product of public mind .in order to project the identity of the organization , the PR needs to know both – facts that people know as well as the impressions that they carry about the organization . Therefore corporate PR manages the reputation of the organization.
Corporate image and identity needs constant bolstering as the process is dynamic. In its efforts to gain commitment the PR makes commitment the PR makes a comprehensive communication plan and gets into the act of managing the strategic asset
Today business and industry have new bottom-line – public acceptance, therefore PR has to respond with a communication policy whose bottom line is credibility. In this connection the corporate PR practices must meet the generally accepted standards of public approval.