Advantages Of Newspaper Advertising:
Local advertising possible: Newspapers have a lot of ads which are local and help the companies to communicate with the local people. Only a few ads are national. E.g. in the Mumbai edition of TOINS there are a lot of local ads like MARS RESTAURANT, IMS CLASSES, etc.
Inexpensive medium when used selectively.
Wider reach in the future: due to the increasing literacy levels in INDIA, people have started reading newspapers. This is a good sign and the marketers would find it easy to reach wider audience. For instance TOINS has become the largest circulating English newspaper in the world. This would lead to a larger audience.
System of tabloid inserts are gaining popularity. A multi page tabloid is inserted in the newspapers and then is distributed by the news agencies along with the dailies. Although the newspapers charge a fee, the fee is very nominal.
Reinforcement medium: the ads that appear in television hardly lasts for about 45 seconds. The brand features can be reinforced on the minds of the people through print ads. This is because when the people read newspapers they tend to look at the advertise very keenly. Thus they start building opinions about the brand. For instance, the LG microwave ads were first shown on the television which was then followed in the media.
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