Advantages Of Newspaper Advertising:

Advertisement

 

Local advertising possible: Newspapers have a lot of ads which are local and help the companies to communicate with the local people. Only a few ads are national. E.g. in the Mumbai edition of TOINS there are a lot of local ads like MARS RESTAURANT, IMS CLASSES, etc.

Inexpensive medium when used selectively.

Wider reach in the future: due to the increasing literacy levels in INDIA, people have started reading  newspapers. This is a good sign and the marketers would find it easy to reach wider audience. For instance TOINS has become the largest circulating English newspaper in the world. This would lead to a larger audience.

System  of  tabloid  inserts  are  gaining  popularity.  A  multi  page  tabloid  is  inserted  in  the newspapers and  then is distributed by the news agencies along with the dailies. Although the newspapers charge a fee, the fee is very nominal.

Reinforcement medium:  the ads that appear in television hardly lasts for about 45 seconds. The brand features can  be reinforced on the minds of the people through print ads. This is because when the people read newspapers they tend to look at the advertise very keenly. Thus they start building opinions about the brand. For instance, the LG  microwave ads were first shown on the television which was then followed in the media.

 

 

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account